LifeInVistaprint

May 26th, 2015

Vistaprint Wins B2B Content Marketing Award at MITX

Author: Robbie Vogel

MITX

From left: Aubrey Zych, Robbie Vogel, Maura Larose, Sara Nash, Kim DiVincenzo, Michelle Martin, Sarah Nunes, Lauren Zirilli, Leona Frank, Ryan Kavanagh

Two weeks ago, on May 14th, Vistaprint was named as a winner in the prestigious Massachusetts Innovation & Technology Exchange (MITX) Awards for our outstanding work on “The Postcard.” We beat out three other entries, including videos from two different advertising agencies, to win the category of “Best Use of Online Video for Content Marketing – B2B.”

One of the largest and most prestigious annual awards competitions in the country for digital innovation, the MITX Awards program is unique in that it recognizes the region’s entire digital ecosystem, including media, marketing, products, mobile, and more. The winners spanned 32 categories, from Best Consumer Tech that Makes Life Easier to Best Social Responsibility Campaign.

The sold-out event, hosted by world-famous comedian Lenny Clarke, was held at the Marriott Copley Place in downtown Boston. Ten members of the Vistaprint team attended the event, representing five different teams: Brand, Broadcast , Content Marketing, Product Design, and Public Relations.

Kim DiVincenzo, an Associate Creative Director, was equal parts excited and proud of the recognition. “While creating Vistaprint’s first ever brand TV spot, we knew there was more of the story to tell than we could fit on TV,” she said. “We’ve been thrilled with the response to The Postcard from our customers and to be recognized by MITX amongst such great talent is truly an honor. This is further proof that internal agencies are capable of creating compelling, award-winning work.”

You can view “The Postcard” here, and get a behind-the-scenes look at the shoot in South Africa here.

 

Robbie graduated from Boston College in 2012 with a degree in Communications. He works for the Content Marketing team at Vistaprint. Previously, he has worked for small businesses in the advertising and PR industries. He enjoys reading and writing, but not arithmetic, and whatever he is currently doing, he would most likely rather be playing golf.

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