May 7th, 2015
Vistaprint Shines a Light on Micro Businesses
Author: Robbie Vogel
Since Vistaprint’s inception in 1994, we’ve been focused on serving a very specific segment of business owners – those who employ 10 or fewer people. We call these companies micro businesses.
Our founder, Robert Keane, noticed a gap in the printing marketplace – namely, that owners of very small businesses couldn’t adequately order the marketing materials necessary to promote their company. This was either because printers at the time didn’t offer small enough quantities, prices were too high, or both. Robert’s vision was to give these micro businesses access to the same high-quality, custom-printed products that bigger companies enjoyed, and Vistaprint has been fulfilling this need for the past 20 years.
That’s why this new campaign is so close to our heart. With Magnify Micro Business, we’re shining a spotlight on the types of businesses that we know best.
We’ve heard that small businesses are the backbone of the American economy, but we feel that no one has focused on the smallest of those businesses – from the florists, hair salons, and cafes on Main Street to the accountants, carpenters, and artists working out of their homes. With our new Magnify campaign, these businesses come to the forefront in a few different ways.
First, we’ve created a dedicated Tumblr page that showcases small businesses across the United States. It’s free and easy to submit your business for inclusion on the page, and you can also nominate any micro business that you think deserves recognition. We’ve also included an interactive, searchable mosaic showcasing all of these businesses on top of a map of the United States, symbolizing how integral they are to our nation’s economy. At this point, there are already around 1,500 micro businesses on the Tumblr page.
In addition, we’re reaching out to a select few micro businesses whose stories appear on our site. We want to make an active difference in these business owners’ lives, and not just with our marketing products. Whether that means the gift of groceries for a chef or paying the rent for a small, cash-strapped music venue, Vistaprint is putting our money where our mouth is in helping some of these micro businesses to continue improving their communities.
We’ll be sharing a few videos through our social media outlets in the near future focused on these initiatives, which will highlight some of the incredible stories that micro businesses around the country have to offer. We’re continuing to look for micro businesses to partner with, and our Tumblr page is always open for submissions.
Magnify Micro Business is a campaign that aims to do exactly what its name suggests. We want to amplify the stories of the millions of small companies across the United States. Everyone has their favorite small business – the kind of place where you stop in for a snack and end up staying and catching up for hours. As the leading provider of customized marketing and printed products to these businesses, we feel a strong kinship with them, and work every day to make their lives easier and help them succeed.